A Hollywood Tale - Part Two on GamesIndustry.biz follows up on last week's part one of their interview Ian Stevens, head of Vin Diesel's Tigon Studios, discussing Tigon's works and the relationship between the film and the game development industries. The following comment on that topic (admittedly noticed as it was highlighted by Joystiq) is his point that Hollywood views the licensing of videogames as just another merchandising avenue, like action figures: "They don't, and the set-up is so horrible. It is a business for them - the studio goes ahead and slates the films for production in the next couple of years, and part of that revenue stream is licensing and merchandising. For a lot of those guys over the past twenty years, making videogames has been the same thing as making action figures, and putting your characters on cereal boxes, or making pyjamas. And that's been a very successful model."