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A
Hollywood Tale - Part Two on GamesIndustry.biz follows up on last week's
part one
of their interview Ian Stevens, head of Vin Diesel's Tigon Studios, discussing
Tigon's works and the relationship between the film and the game development
industries. The following comment on that topic (admittedly noticed as it was
highlighted by
Joystiq) is his point that Hollywood views the licensing of videogames as
just another merchandising avenue, like action figures: "They don't, and the
set-up is so horrible. It is a business for them - the studio goes ahead and
slates the films for production in the next couple of years, and part of that
revenue stream is licensing and merchandising. For a lot of those guys over the
past twenty years, making videogames has been the same thing as making action
figures, and putting your characters on cereal boxes, or making pyjamas. And
that's been a very successful model."
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