Leading The Design of APB on Gamasutra is a lengthy interview with EJ Moreland of Scottish developer Realtime Worlds about All Points Bulletin (APB), their upcoming open-world action game. The conversation takes a particular interest in the game's customization options, which they suggest will increase its appeal to audiences that are not ordinarily attracted to the game's shooter-style gameplay. They also discuss design philosophy, tempering over-ambitious feature sets, the fallacy of thinking a bad MMO launch can be fixed with post-release improvements. On that topic, EJ says, "It has to be stable, it has to be enjoyable, and it has to be worth the money, day one. Period. End of story."