CNET - Point-of-sale video game activations won't work. Thanks Mike Martinez.
Benefit denial just doesn't make much sense. I understand that retailers are trying to find ways to limit the amount of lost sales, but using a video game activation system will only make it worse on the industry. And since there are so many issues with the plan, I don't see how it can work.

Seattlepi.com - Videogame Review Ethical Guidelines.
The relationship between videogame publishers and enthusiast media need to be properly maintained and both sides need to play by the rules and respect each other in order to deliver the best possible coverage to the news consumer.