Why Dungeons & Dragons Online Went Free-To-Play on Gamasutra interviews Turbine director of communications Adam Mersky about the just-announced plan to offer Dungeons & Dragons Online with no subscription fees in North America. Adam offers reassurances that while they will sell items via microtransactions, no one will be able to "buy their way to the level cap," saying, "All the best loot is still in the game, and the hardcore can play their way from level one to 20 totally free." He also explains that this is not to be taken as an indication the game was failing with a subscription model, but that with DDO "definitely a niche game," it offered them an opportunity to experiment with new business models. Adam is also one of the folks participating in a DDO Unlimited Interview with Turbine Developers on Ten Ton Hammer that also rounds up Fernando Paiz and Kate Paiz to discuss the new business model.