Gamasutra - What Are The Rewards Of 'Free-To-Play' MMOs?
"Free-to-play is all about upping your ROI," he explains. "All the costs of boxes and distribution that are associated with a subscription model go away. The cost of development is significantly lower. Even your marketing budget changes radically; our product's reputation will spread primarily via word of mouth. And because it lowers the barrier to entry for people to come in and try things, it gives you a huge shot at acquiring large numbers of customers."