EA announces The Sims 3 is their most successful PC launch
ever:
REDWOOD CITY, Calif., June 9, 2009 – Electronic Arts Inc. (NASDAQ:
ERTS) today announced that the hotly anticipated The Sims™ 3, stormed retail
shelves starting June 2nd and sold thru more than 1.4 million PC/Mac units
within the first week making it the best-selling PC launch in EA’s history. Fan
intensity is evidenced through the more than 7 million downloads of player
created content including: Sims, houses, stories and more. The Sims 3, also
available for download from the Apple App Store for iPhone™ and iPod® touch,
shot up to #1 paid app position on launch day and has maintained that spot since
launch.