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United Kingdom 06/02

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The Sims 3 Sells Big

EA announces The Sims 3 is their most successful PC launch ever:

REDWOOD CITY, Calif., June 9, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that the hotly anticipated The Sims™ 3, stormed retail shelves starting June 2nd and sold thru more than 1.4 million PC/Mac units within the first week making it the best-selling PC launch in EA’s history. Fan intensity is evidenced through the more than 7 million downloads of player created content including: Sims, houses, stories and more. The Sims 3, also available for download from the Apple App Store for iPhone™ and iPod® touch, shot up to #1 paid app position on launch day and has maintained that spot since launch.

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