The World of Warcraft Forums have a response from Blizzard community manager Zarhym clarifying that Blizzard's unannounced fifth project is an MMOG based on an entirely new intellectual property. Here's the key quote, courtesy of IncGamers: "We have nothing to advertise for the new MMO because it’s a shell of a game thus far. We’ve already stated it’ll be a brand new franchise, which means the lore, art, and game play are being developed entirely from scratch. It’s an overwhelming process, but a process through which we excel. Our track record supports this."