id CEO Hollenshead- Studio To Remain 'Games First, Licenses Second' on Gamasutra is a conversation with id Software CEO Todd Hollenshead, who explains that the independent developer is concentrating on its upcoming games, Rage and DOOM 4, and this is taking precedence over licensing out the Tech5 engine that underlies both titles. He explains the rationale behind this: "Our philosophy on that has been that we'd rather have a small number of good-fit, high-quality developer licensees than a bunch that aren't really good fits or that may not be that bright of a licensee anyway."