EA reveals Sims 3 online feature set has EA's plans to offer microtransaction purchases in between expansions for The Sims 3 as part of the game's online support, as well as a virtual online town to share Sims movies:

A Web site, TheSims3.com, will feature downloadable content. In addition to the “regular” town included with the game, players will be able to log on to the Web site download a second virtual town called Riverview. The site will also let players create and share their own movies showing their Sims in action and purchase additional content.

The Sims 3 Store lets players buy and download exclusive in-game items, such as new outfits or furniture, appliances or other custom items you wouldn’t have access to otherwise. SimPoints redeemable at the store can be purchased using real money either using a credit card, PayPal or EA cash cards.