Need for Speed SHIFT from EA Races into Retail This September offers a September 17 release date for Need for Speed SHIFT in Europe and a September 22 North American release date for the next installment in the street racing series that was announced with a fall release window. There's also a new trailer for the game on Xbox LIVE, and on the tubes on ActionTrip, AtomicGamer, ComputerGames.ro, eXp Download, FileFront, Gamer's Hell, MyGameTrailers, and VG247.