Activision CEO confident in tough economy is a conversation with Activision's Bobby Kotick about weathering the current economic storm and future plans. He mentions their plans to launch three franchises this year (Singularity, Prototype, and a still-to-be named racing game), talks about doing a better job at creating original content for the Wii, and expresses optimism in the game business continuing to offer good values to cash-strapped customers. The article also outlines what he envisions doing and not doing with Activision's huge cash stockpile:

Armed with a $3 billion cash pile, Kotick said Activision plans share buybacks along with select acquisitions of intellectual property and development talent. Although the company he leads was formed through the merger of Activision with Blizzard, the former games unit of France's Vivendi SA, Kotick was skeptical of any further large-scale consolidation in the gaming sector, even though valuations have been hammered in the economic downturn.