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Activision CEO confident in tough economy is a conversation with
Activision's Bobby Kotick about weathering the current economic storm and future
plans. He mentions their plans to launch three franchises this year
(Singularity, Prototype, and a still-to-be named racing game), talks about doing
a better job at creating original content for the Wii, and expresses optimism in
the game business continuing to offer good values to cash-strapped customers.
The article also outlines what he envisions doing and not doing with
Activision's huge cash stockpile:
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