New EA & Crytek Trademarks

Kotaku notes that Electronic Arts has applied to trademark "Visceral Games", suggesting this will be a new label or studio, though their plans for Visceral are unclear. Also unclear is the purpose of this trademark application by Crytek for "Warface" (including a logo) that's noted on Destructoid by way of superannuation. Presumably we'll learn more in good time, but meanwhile feel free to speculate wildly.