IGN has an interesting tidbit from an Activision job listing on Gamasutra for an Art Services Screenshot Associate, "to produce high-quality screenshots, model renders and other art assets…for editorial, packaging, advertising, manuals and more, as needed." One of the skills the job listing calls for is: "Perform advanced retouching of screenshots and teach skills to others as needed," suggesting that one of the roles of such a position is to create doctored screenshots of upcoming games, the type of deceptive images cynical gamers have dubbed "bullshots." Thanks Ant.