The amBX interview on Develop talks with amBX CEO Neil MacDonald about the recent emancipation of the gaming environmental effects vendor from one-time parent Philips, though Philips remains a silent partner in their company. They discuss how this independence may help amBX offerings from gaining greater mindshare and market share: "Being independent will also make it easier to work with manufacturers who may have felt that working with a Philips company was a conflict as they were competing hardware companies." Here's Neil's outlook on the coming year: "We're pushing further into the games sector than ever before and we have big plans for music and movies, too. We will be working very hard to make it easier than ever and very inexpensive for content owners and developers to add amBX enhanced affects to their content, and you will also see amBX in some very unexpected places."