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96% of Games Unprofitable?

Cooking Up A Blockbuster Game on Forbes.com reports some data from Electronic Entertainment Design and Research (EEDAR), who do market research on games for clients like Electronic Arts and Activision. They offer a shocking tidbit, saying only 4% of released games are profitable: "Only 4% of games that make it to market actually make a profit, he says. About 60% of a game's budget is spent reworking or redesigning a game. Armed with all this data, companies can make those tough calls early in the development process." Thanks GameDaily.

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