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Kotaku has a follow-up to news from earlier this week that
Ubisoft has acquired Massive Entertainment, quoting Ubisoft
President and CEO Yves Guillemot saying Massive will play a key role in
Ubisoft's MMO strategy, though their first efforts will be less, well, massive,
referencing "light" MMO games that are popular in Asia. Interestingly, Yves
conflates Massive's RTS experience with MMO development: "We just bought it from
them since those guys have Blizzard so they didn't need that studio as much as
we do, and those guys are extremely strong in RTS (real-time strategy), so they
are going to help us also get closer to the MMO space. Our goal there is to go
first with light MMOs...that have been extremely popular in China but are also
coming in the U.S. and Europe and are generating lots of good revenue, so our
goal is first to start with light MMOs, and then in the future also come with
RPG and RTS, also in the MMO space."
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