CD Projekt on DRM has an interesting quote from CD Projekt on the interesting and quote-worthy topic of digital rights management in discussing the launch of Good Old Games, the DRM-free vintage gaming marketplace. CD Project CEO Michal Kicinski describes their efforts at overcoming publisher's resistance to DRM-free offerings out of fear of piracy, and their reasons for swimming against that tide: "DRM makes customer's lives too complicated, and this is usually because of some corporate ideas, policies and trying to be smart, too smart, in how to get customers and how to keep them and no let them go somewhere else. We are believers in the free market and bringing freedom to customers."