Atari Thinking Outside the Box

The game changers on MCV is an interview with Atari CEO David Gardner and Atari president Phil Harrison, discussing implications of their recent distribution deal with Namco Bandai (story). They make the distinction between their distribution efforts and publishing efforts, outlining the complicated aspects of the deal. MCV also highlights Atari's stated plans to move away from traditional boxed distribution, as Namco Bandai now has an option to buy Infogrames' distribution business outright in five years, and Gardner says the Japanese developer/publisher will "probably" own a majority of that distribution arm at that point. He goes on to say that by that time they will have "90% online projects."