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NCsoft Launches NC West With Lofty Goals

NCsoft announces the formation of NC West a wholly-owned subsidiary focused on western regions including the US and Europe "with a dedicated focus towards becoming the world’s premier western publisher of MMOs." NC West will be headquartered in Seattle, WA, and will unify existing subsidiaries NC Interactive, NC Europe, NC Austin, and ArenaNet, with ArenaNet cofounder Jeff Strain serving as the new outfit's president of product development. The announcement doesn't reveal any specific plans, just an overview from Chris Chung, NC West's newly minted CEO: "There is an unparalleled opportunity for growth in the massively multiplayer online market. By combining the strength of our US and European teams, NCsoft has the best global infrastructure to win in new and existing markets, and the best developer talent capable of creating blockbuster MMO franchises." Rumors from yesterday spoke of cuts at NCsoft Europe (story), but no such plans are mentioned in the announcement.

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