details on the DirecTV pay-per-view coverage of BlizzCon 2008. They say new
subscribers who sign up for DirecTV via
before the end of this
month will get the PPV even free, while all other DirecTV subscribers will be
charged $39.99 (though they also say "More details for existing DIRECTV
subscribers will be announced here on 9/18"). Those who purchase a viewing of
the event will also receive in-game swag in the form of a World of Warcraft
polar bear mount "with mounted, flag-waving murloc."