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Massive on the Market

RTS developer Massive Entertainment is apparently being shopped around, as Videogaming247 reveals more potential fallout from the formation of Activision Blizzard as the newly merged giant assesses its roster of games and developers. They learned of the situation while speaking with Martin Walfisz at the Develop conference, where the Massive Entertainment president and founder told them: "Apparently they didn’t want an RTS studio in Europe, and to be honest we would have loved to have worked with Activision, but we’re pretty confident in our capabilities and there are not many studios that can match our quality." Complicating the situation is that Activision Blizzard owns the World in Conflict intellectual property as well, and while Massive is currently working on the Soviet Assault expansion for the RTS game, it is possible that the IP could be sold off in a separate transaction:

“Activision won’t publish [Soviet Assault], no,” said Walfisz. “That’s part of the whole situation now. In theory they could sell World in Conflict separately from Massive. I think that any buyer would like to make sure it goes together, but we don’t own it. Activision owns it, so that’s their call.”

While options are opening for the developer, the company is now effectively in limbo. Walfisz was confident, though, that Massive will pull through.

“I think that right now everyone is in ‘wait and see’ mode and just want to know what the future holds,” he said.

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