The Electronic Arts Q&A on Mercury News talks with John Riccitiello at E3, where the CEO of Electronic Arts talks about addressing some of the historical problems at the game giant: "Everything that I've been doing has been designed with (this) in mind: I want EA to be the best place for creative guys in our industry to work, and I want us to have the highest quality, most innovative games. A lot of people in our industry get stuck thinking that their job is to manage a lot of business process, and somehow the games happen down in the trenches. I'm trying to actually get it shifted, so people understand that the most important thing in our company is where the programming, the art direction, the game design and production takes place. Ultimately, if we do that, we'll make the best games. If we make the best games, they'll sell really well, and we'll be really profitable."