It just struck me yesterday that TV commercials for a video games actually begin by mentioning the game's rating... That's not so terribly significant, but it does strike me that this makes it that much harder for me to believe those who claim that parents' lack of awareness of the ratings should be an issue.

Unrated Links:	Thanks Ant and Mike Martinez.
Play:	SHIFT 3. Thanks Jay is Games.
Links:	Frank Miller's 10 Superhero Commandments. Thanks Digg.
Stories:	Could Heath Ledger really win an Oscar? New Zealand man sells his soul to 'Hell'.
Science:	Extinction risk 'underestimated'.
Media:	Rainbow Road Is Where We Go When We Die. Pole Vault Fail. Epic.
Teh Funny:	UserFriendly.