On Impulse & User Content

In checking out Stardock's new Impulse service, GameCyte went to the unusual extent of actually reading the EULA, discovering details that may help Impulse better compete with platforms like Steam. Among the legalese are terms outlining 50/50 profit-sharing for user-created content sold over the service. It's not 100% clear what form this content is to take (they were unable to get a comment from Stardock), but the obvious implication is game modifications. Since users are accustomed to getting game modifications for free, this may be an uphill climb, but on the other hand mod authors are accustomed to not being compensated for their efforts, so there may be motivation on their end to give in to this Impulse.