Taylor Interview on Eurogamer
talks with the NVIDIA VP of Content Business
Development in a conversation where he opines that the heyday of PC exclusive
game development is coming to a close:
I think that we're going to see
more digital authentication, and we're going to see more of an approach that
says that PC games aren't products - they're a service. You're going to start
out with a basic service, which is the game, and then increase the value of that
service through patches, mod packs, expansions, maps and so on. That's the
direction it's going to go, because the pirates are just killing the developers
- and I think it's really unfair what they're doing.
In terms of your other point, which you're right, is related - in terms of where
PC development sits relative to consoles, I think we have to face the facts -
the value of consoles is such that no-one is going to make a PC-exclusive game
in the future. Why would they? Why would they ignore consoles? That said, PC
gaming is changing - and consoles don't threaten PC gaming. They're just
different. Adapting to that and understanding that is what I think is really,
really important. Most PC gamers also own consoles - not all of them, but a lot
of them. What we're seeing happen is that, yes, people are developing for Xbox
360, for PS3 - but they're also developing for PC.
The console is now a baseline. If you look at Gears of War or Assassin's Creed,
they came out on console and they were great experiences - but the PC versions
had additional aspects to them that also made them attractive, whether you owned
the console version or not. The PC version was better. That's something that
people need to get their heads around - the console is a baseline, the PC is
going to be an improved version. That's an exciting future, and that's why I
don't see anything threatening about console at all.
The other aspect is that in the past, PC gaming development meant pandering to
the lowest common denominator - which meant some poor integrated graphics.
Today, developing a PC game means starting at a console, and console graphics
are way above integrated graphics. That means the baseline is getting better.
Now we're going to add to that version additional features, additional content,
to make the PC version even better.