Gibson frets retailers with Guitar Hero patent suit follows up on news that Gibson sued Activision over Guitar Hero licensing (story), inspiring the inevitable countersuit (story). The new suit by Gibson actually targets retailers selling Guitar Hero games. Gibson's statements about this express regrets that this matter has come to this point, while Activision's response calls this "a transparent end run around an impartial court." The story also cuts to the heart of why Gibson is suddenly litigious after three years of their products being represented in the Guitar Hero games, quoting Activision saying they were "not interested in renewing its marketing and support agreement with Gibson."