This press release
announces a deal that Activision will sponsor a guitar exhibit in the Rock and
Roll Hall of Fame in the Guitar Hero franchise. This will include a set-up at
the HoF in Cleveland ("All the little kids growing up on the skids are goin'
Cleveland rocks, Cleveland rocks!") where the game can be played as well as
sponsorship of the Hall's 2008 induction ceremony in New York City this coming
Monday.