Ads in StarCraft II?

IncGamers highlights an overlooked tidbit mentioned by Activision CEO Bobby Kotick in his recent talk at the Morgan Stanley Technology Conference that leaves the door open for in-game ads for StarCraft II:
Kotick says that, on the Blizzard side, the company has started to think about how Starcraft - as a short session experience - can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future.
"These are the early days, but these are the kinds of things that have come out of just the first few months of integration planning," he said.