Gold Selling: Effects and Consequences on the European World of Warcraft Website outlines the impact of gold selling and power-leveling services (thanks IncGamers), saying: "Selling gold for real money and having characters power-leveled are violations of our Terms of Use and End User License Agreement, and we regularly take corrective action when we find that these services have been used." They discuss the impact selling gold has on the game's economy and discuss the potential dangers of having account information and in-game items stolen by visiting websites trafficking in gold sales and power leveling, as well as the potential for having your account banned.