Midway announces This is Vegas, launching a product section with some screenshots for this business simulation set in Sin City planned for release in Winter 2008 for PC, Xbox 360, and PlayStation 3. The game puts the player in the role of an entrepreneur building an empire in Vegas with a goal of being less family-friendly. Rather than go the boring route with board meetings and investment bankers, this game's take on being a mogul involves hard partying, cheating at gambling, racing cars, sleeping with hotties, engaging in bar brawls & gunfights, and more.

When a powerful businessman begins turning Vegas into a family-friendly tourist trap, you must start your own powerful empire and resurrect the famous adult playground. Party hard at the hottest clubs to make VIP connections. Grow your bankroll by hitting high stakes tables. Race the fastest cars on the underground circuit to raise your reputation. Fight off enemies with fists and firearms to prove your strength. Where you go and what you do is your call whether counting cards, seducing dangerous women, cruising the strip or starting bar brawls, you must put the sin back in sin city.