Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:
San Diego, CA 08/21

Regularly scheduled events

The World ♥s Hearts

Gaming Remains the Most Popular Online Entertainment Activity (thanks FiringSquad) has the results of a study indicating that gaming remains the most popular online activity, though this is fueled by the bejeweled world of casual games:

“Despite the growing popularity of YouTube, MySpace, and Facebook, gaming remains the king of online entertainment, driven largely by casual gaming activities,” said James Kuai, a research analyst at Parks Associates. “Gaming also has business advantages. Unlike sites for social networking and video streaming, which rely solely on advertising revenue, casual gaming has more mature and heterogeneous revenue models, including web-based and in-game advertising, try-before-you-buy, subscriptions, and micro-transactions.”

The year-over-year growth rate for frequent online gamers was 79%, significantly higher than the growth rate for users of social networking (46%). However, the growth rate for frequent users of video streaming sites was 123%, which could pose a significant challenge to the gaming industry in capturing the online leisure time of Internet users.

“The casual gaming industry cannot rest on its laurels,” Kuai said. “In order to counter the growing competition from other online activities, the industry needs to continue to grow its fan base and find ways to better monetize its existing audience.”

Casual Gaming Market Update provides in-depth analysis of the current dynamics and future direction of the rapidly growing casual gaming industry, including quantitative forecasts, competitive analysis, consumer perspectives, and profiles of leading companies in the casual gaming value chain.

Email Digg Facebook Twitter   Share More    


 

  
   Current Headlines
No Man's Sky Released
Overwatch Tick Rate Increasing
Police Simulator – Law Enforcement Announced
The Shattering Announced
Killing Floor 2 in November
South Park: The Fractured But Whole Preorders
Worlds Adrift Trailer
On Sale
Evening Screenshots
Evening Consolidation
Evening Mobilization
Evening Tech Bits
Evening Safety Dance
Evening Legal Briefs
Into the Black
No Man's Sky Launch & Workarounds
Nordic Games Becomes THQ Nordic
Renoir in November
Gatherings & Competitions
Morning Interviews
  

 



footer

Blue's News logo