This press
release reveals plans for Ramayan, an MMOG based on an Indian comic book. We
don't see many game announcements that include quotes from Deepak Chopra, so
here's a first:
SAN DIEGO, California & NEW YORK, New York (AUGUST 9,
2007) — Through a deal that joins two of the world’s most innovative
entertainment brands, Sony Online Entertainment (SOE), a global leader in the
online gaming industry, is teaming up with Sir Richard Branson and Deepak
Chopra’s Virgin Comics to bring the popular, India-based Ramayan 3392 A.D. comic
book universe to life as an MMO video game initially for the PC.
The deal was announced today by John Smedley, President of SOE and Sharad
Devarajan, Co-Founder and CEO of Virgin Comics.
“Ramayan has inspired the lives of millions of people through the ages. The
re-imagining of this great ancient epic through the creativity of a game
platform re-affirms the fact that Ramayan is one of the greatest stories ever
told,” said Deepak Chopra. “The fact that the same creative team of young
Indians that created the story will be involved in working with SOE’s game
development team, is a testament to the innovative and mythic minds of these
gifted Indian creators who will take a new generation to new frontiers across
the seas of consciousness into new realms of mystery, magic, adventure, and
transformation.”
Through this exclusive multi-year, worldwide license agreement, SOE will develop
and publish an MMO based on Ramayan’s story of mythological lore. Virgin Comics
will serve as a creative consultant on the project. Virgin’s creative
involvement with SOE’s game development team will be spearheaded by its
President and head, Suresh Seetharaman, who has also overseen the development of
the comic series. Also involved is acclaimed filmmaker Shekhar Kapur, a
co-founder of Virgin Comics.
“Virgin Comics approached us with a portfolio of amazing comic properties based
on Indian lore. We particularly love Ramayan 3392 A.D., as we feel Virgin
Comics’ telling of The R ® m ® yana is particularly gripping, graphically
brilliant and lends itself extremely well to an MMO,” said Smedley. “This a
fantastic time for us to expand our games to include this culturally rich
storyline and we are honored to do this with a diversified, creative and
experienced company like Virgin Comics.”
Virgin Comics’ Ramayan 3392 A.D., initially released as a comic in late 2006,
re-imagines one of India’s greatest epics into a futuristic realm. Gotham
Chopra, Virgin Comics’ Chief Creative Officer commented, “While many of the
characters and settings remain familiar to the original lore, we never intended
to re-tell the story, but essentially use it as the key inspiration for
something fresh. What remains intact to our story are some of the core universal
themes like duty, honor, sacrifice, and fraternity while also mining uniquely
Indian ideas like karma (how action and consequence are linked) and the
malleability of time itself. To bring all of these ideas into a game with SOE is
just awesome.”
Devarajan concluded, “In a world increasingly dominated with games influenced by
a western Tolkien mythos, Ramayan will offer gamers a chance to experience a
whole new universe of characters and archetypes derived from one of the oldest
cultures on Earth. Our mission at Virgin Comics has always been to allow this
generation of Indian youth to have a creative platform through which to speak to
the world. Through this collaboration with the likeminded visionaries at SOE,
our young Indian creators will make gaming history worldwide.”