Sony has a strong recent history of edgy advertising, or as
Pardon Me, But How Do You Say 'WTF' In Hindi
?, the latest LevelUp blog
points out, not just pushing the envelope, but "obliterating the envelope." That
post shows a recent print ad from India for the PlayStation 2 featuring a
girl giving a boy an earful of yada yada, offering tagline we never thought we'd
see in an ad: "PS2: Because Your Girlfriend Bores You S--tless."