On Games for Windows

Games for Windows Vista how the new brand & OS will change PC gaming on Joystiq offers an updated preview of the new Games for Windows initiative, attempting, with limited success, to sort out what GFW represents besides a marketing slogan. Based on a tour of the program by Marketing Director Kevin Unangst and PR Manager Michael Wolf, they describe interoperability with Xbox 360 games via "Live Anywhere," how PCs will get numerical ratings to gauge how well they can play games, and what qualifies a game for the GFW logo. The conclusion they draw, however, is that it is difficult to draw conclusions about all this:
It's a risk. The Games for Windows strategy is on the verge of being schizophrenic. Can the cumbersome PC gaming experience really be simplified down to a console scheme? There are just too many freedoms and variations that exist in the PC universe to accurately interpret the PC as "the console that everybody already owns." It's not that simple. So is GFW a trick? Is Microsoft trying to lure back some of the consumers that were lost when Xbox was launched (an initiative that cannibalized PC gaming sales by design)?

The answer, like the Games For Windows vision, is not so clear. But there is most certainly the opportunity for Microsoft to create something very special. A cross-platform community where you and I can jump from Xbox to PC to our cell phones seamlessly. Anywhere.