Codemasters announces the imminent release of ArchLord, saying the MMORPG will
ship in North America on Monday, and launch one week from tomorrow. They also
announce that their experiment with the PLAYplus, a scheme whereby in-game
advantages could be earned by paying more, has failed, and the game will follow
a traditional monthly subscription model:
Thursday, 28th September (2pm
UK) – ArchLord™, the MMORPG where one player will rule the world, [will ship to
stores in North America on October 3rd] will launch on Friday 6th October,
Codemasters Online Gaming confirmed today. It is also announced that the game’s
subscription package will now follow the traditional standard monthly MMO
payment model rather than the proposed PLAYplus system, which was tested within
the game’s beta phase.
The PLAYplus payment system allowed players to choose from a range of monthly
subscription packages, each offering different levels of in-game incentives at
varying price points. Following experimentation with the system within the beta
test and monitoring the feedback from thousands of ArchLord community members,
the PLAYplus system will not be implemented for the game’s release.
ArchLord will now launch with a standard monthly subscription of UK £8.99, US
$14.99, Europe €12.99 (plus applicable taxes). The single monthly subscription
will also include free credits for all players to redeem against in-game
enhancements. All players will receive the same amount of credits as part of the
single monthly subscription, providing a level playing field for all
subscribers.
Ed Relf, Director of Marketing, Codemasters Online Gaming, commented: “We have
listened to our community and delivered. From the start of the test of the
PLAYplus system, we had an open dialogue with players to monitor reactions to
the system. Thanks to their feedback and continued support, we are pleased to
confirm that ArchLord will now launch with a single standard subscription
package. “Here at Codemasters Online Gaming we place great importance on our
open dialogue with players and our ability to react positively to their
constructive feedback. We wish to thank all players that spent time testing
PLAYplus and the detailed feedback they provided us, which assisted in reaching
the final subscription decision.”
Codemasters Online Gaming is currently evaluating a series of other additional
in-game benefits to reward the games most loyal players with more details to
follow soon. There are still places left in the ArchLord beta for the final
week, to join the beta test pre-order ArchLord now by visiting
www.archlordgame.com/preorder