News Corporation to Acquire
IGN Entertainment, Inc.
) is the press release confirming
rumors that Rupert Murdock's media conglomerate is acquiring IGN Entertainment,
saying the transaction will involve $650 million in cash. Here's a bit on the
With the addition of IGN, Intermix and Scout Media to the existing
Fox-branded sites, News Corporation's U.S. web traffic will increase to nearly
70 million unique monthly users and more than 12 billion page impressions per
month, putting the Company in the top echelon of most trafficked sites on the
Internet today. The combined sites will also provide a powerful
cross-promotional opportunity for Fox's television and film content and enable
the company to more efficiently introduce new products and services using its
enhanced web presence.