Electronic Arts up on merger rumor (thanks Mike Martinez) reports that resurgent rumors of an Electronic Arts acquisition of Ubisoft are strong enough to provoke an increase in EA's stock price, in spite of Ubi's resistance to further overtures (story) from EA, already owner of 20% of Ubisoft (story). Here's word:

There was also a rumor making the rounds of trading floors that Electronic Arts, which has a 20 percent stake in Ubisoft, might buy the rest of the company. Ubisoft Chief Executive Yves Guillemot said in The Wall Street Journal last month that the company was open to being acquired by a traditional media company. However, he again said he was opposed to Electronic Arts getting a stake in the Ubisoft and that Ubisoft wouldn't be a good combination with Electronic Arts.