Ubisoft announces plans for and expansion for Cyberlore's Playboy: The Mansion called Party Pack, offering the chance to expand into the role of The Hef by throwing more parties like those attended by the likes of Bill Mahr and various Baldwin brothers. Here's the deal:

London, UNITED KINGDOM - May 18, 2005 – Ubisoft, one of the world’s largest videogame publishers and Hip Interactive’s wholly owned subsidiary, ARUSH Publishing, in conjunction with Groove Games, today announced that a PC expansion pack is being developed for Playboy: The Mansion™. Developed by Cyberlore Studios for Playboy, the ‘Party Pack’ will feature new content, characters, and missions.

"Following the successful release of Playboy's first-ever video game, we will continue to provide players with additional features that will enhance the Playboy gaming experience," said Sarah Haney, Director of Entertainment Licensing, Playboy Enterprises, Inc. "The Party Pack represents Playboy's commitment to offering unique and fresh content as we strengthen our foothold in the gaming arena."

The aptly named Party Pack brings some of the most famous Playboy parties to the virtual Hef world, including Midsummer Night’s Dream, the Playmate Of The Year party, Hef’s birthday and the incredible Halloween bash. Players also will see new animations, celebrities, Playmates, and rewards, and be challenged with new, exciting missions.

“We’ve seen the growing popularity of Playboy: The Mansion since its release in January, and the way people love throwing parties and hosting photo shoots with models and celebrities,” said Jim Perkins, president of ARUSH Publishing. “With the feedback from gamers, and the way consumers passionately have embraced the game, a Party Pack expansion makes natural sense.”

Playboy: The Mansion allows players to step into the virtual slippers of Playboy founder Hugh Hefner and run the Playboy Empire by throwing parties, mingling with celebrities and Playmates, and creating the iconic magazine. The multi-platform game shipped on January 25th and is available from major gaming retailers.

“Ubisoft is thrilled to continue the Playboy gaming adventure with this new PC expansion," says John Parkes, EMEA Marketing Director at Ubisoft. "Fans of the original release will be excited to revisit the virtual Playboy Mansion and discover parties and places that only privileged celebrities have experienced.”

For more information on Playboy: The Mansion, please visit www.playboythemansion.com or www.ubi.com