EA & NFL Exclusive

EA Enters into Exclusive Agreements with NFL and PLAYERS INC to Expand and Integrate Customer Entertainment Experience announces a new deal between EA and the NFL & PLAYERS Inc (thanks Nathan). Here's a bit, which seems to indicate that other games will be unable to use the names of actual players, stadiums, or even teams for five years:
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Dec. 13, 2004--Electronic Arts today announced exclusive licensing relationships with the National Football League and PLAYERS INC to develop, publish and distribute interactive football games. These five-year agreements -- which EA negotiated separately -- give EA the exclusive rights to the NFL teams, stadiums and players for use in its football videogames. Both agreements also include exclusive rights for console online features. Financial terms of the agreements were not disclosed.