Video Game Industry’s Double Messages are Double Trouble for Parents Despite Efforts, Youth access to Violent and Sexually Graphic Games Still Major Issue National Institute on Media and the Family, Sen. Lieberman, Sen. Kohl, and U.S. is the concise headline of the press release announcing the results of the ninth annual MediaWise Video Game Report Card, an annual castigation of the gaming industry by "the nation’s leading resource on the effects of video games on children." Included is their annual list of "M" rated games that shouldn't be played by children, as well recommendations for kid-friendly fare. Likewise, criticism of this criticism can be found on the Interactive Entertainment Merchants Association Website, where they defend efforts at keeping adult games out of the hands of minors, saying "It is our belief that it is premature to judge the effectiveness of new and not yet fully-implemented industry self-regulation due to the timing of the research in question."