Creative to Launch Exciting Fall Product Line Using the New GeForce 256 Graphics Processing Unit (GPU) From NVIDIA is a press release from Creative Labs announced it plans to support NVIDIA's GeForce 256 technology in products this fall. Thanks MajestY at the Shugashack. The press release says "Creative will be the leading supplier for boards based on the GeForce 256 chipset," and also refers to Creative's "patent-pending real-time volumetric shadows" (first time I saw anything about a patent there). Here's a bit more on the GeForce 256 technology:

The GeForce 256 is an innovative new graphics processor that moves the entire 3D rendering pipeline to the graphics card, creating a whole new category: the Graphics Processing Unit, or GPU. By offloading these computationally intense tasks from the CPU, the GeForce 256 enables game developers to create games with significantly more detailed geometry, enhanced Artificial Intelligence (AI) and higher fidelity physics, resulting in more exciting, more immersive gameplay.

The GeForce 256 is actually a yet-unannounced product, but it's a pretty safe bet that this will only be for another half-hour. The release is stamped 7:00 AM EDT, and the NDA is up today at 10:00 AM EDT (7:00 AM PDT), so it's possible there was some confusion about that. We already experienced this here earlier, having gotten a story about the NVIDIA announcement that said it was to be posted at 7:00 AM EDT, which it turns out was not the case. Anyway, there's much more on this to come, so hold on to your pocket-protector...