NVIDIA GeForce 6800 Ultra and GeForce 6800 GT Chips Proclaimed Best for Doom 3 exploits the DOOM 3 benchmark dealie (story) a bit further. Also, Creative and id Software Announce DOOM 3 Engine-EAX ADVANCED HD Collaboration (thanks Frans) announces a deal between id and Creative that involves 3D sound as well as Creative's patented shadowing technique, though it's not clear exactly what's involved besides the two companies working together:

MILPITAS, Calif., July 26 /PRNewswire-FirstCall/ -- Creative Technology Ltd. (Nasdaq: CREAF - News), a worldwide leader in digital entertainment solutions for PC users, today announced its agreement with id Software(TM) relating to Creative's patented shadowing technique and id's cutting-edge 3D graphics DOOM 3 engine, allowing Creative to develop EAX® ADVANCED HD(TM) 3D audio options for future licensees.

"The DOOM 3 engine ushers in a new rendering paradigm that allows id and our licensees to bring cinema quality visuals to game players in real time," said Todd Hollenshead, CEO of id Software. "We look forward to further enhancing players' audio experience by working with Creative to leverage their EAX ADVANCED HD audio technology in the DOOM 3 engine."

"Working together with id Software, an industry icon, provides Creative with an exciting opportunity to enhance one of the hottest game engines around," said Hock Leow, CTO of Creative Technology. "We look forward to the challenge of implementing EAX ADVANCED HD Multi-Environment technology within the Doom 3 engine, and subsequently working with id to make these enhancements available to their licensees. We are also pleased with the agreement relating to Creative's patented shadowing technique and id's cutting-edge 3D graphics DOOM 3 engine."