Almost two years after the initial reports that this would happen (story), Infogrames Adopts Legendary Atari Brand in Worldwide Name Change announces the name change for Infogrames, which acquired the Atari name some time ago. Several games have already been published under the revived Atari brand, and next week's Enter the Matrix launch will be the first following this switch, inspiring chairman Bruno Bonnell to say: "It's the perfect moment in our history to make this change." The new Atari Website is now online.