ARUSH Entertainment announces that production is underway on a game that sounds like it could be titled "Playboy Tycoon" (of course, you'll only play it for the articles). Here's the deal:

The first Playboy- branded game, which will be playable on multiple platforms including PC, Sony PlayStation 2 and Microsoft Xbox consoles, is targeted to be in stores in 2004.

The game, which is based on the world-builder simulation genre of video games, will allow players to walk in the slippers of Playboy founder Hugh Hefner, establishing and building the Playboy empire and living the ultimate Playboy lifestyle.