Atari Acquires Intellivision

Atari announces it has acquired the Intellivision brand. The current version of Atari uses the name of the now-defunct original company, but that's okay, because the same is true of Intellivision. There's another small twist here, as the original Intellivision was Mattel's console system launched in 1979 as a direct competitor to the original Atari 2600. The announcement notes this, humorously saying this news puts an end to that console war:
Atari® — one of the world's most iconic consumer brands and interactive entertainment producers — announced today it has purchased the Intellivision brand and certain games from Intellivision Entertainment LLC. Intellivision Entertainment LLC will rebrand and continue its business of developing and distributing the Amico brand game console with a license from Atari to continue to distribute new versions of the Intellivision games on the Amico console.

Atari will seek to expand digital and physical distribution of legacy Intellivision games, potentially create new games, and explore brand and licensing opportunities as part of a long-term plan to create value from the Intellivision properties.

“Uniting Atari and Intellivision after 45 years ends the longest-running console war in history,” said Mike Mika, Studio Head at Digital Eclipse, an Atari-owned game studio.