Criterion Joins EA Entertainment

Criterion Games joins EA Entertainment is the announcement that the Need for Speed studio is now part of EA Entertainment, rather than EA SPORTS. This makes it officially part of the Battlefield development process, though it has worked on the series in the past. Here's word from EA Entertainment GM Vince Zampella:
As we’ve said before, we’re all-in on Battlefield. Today, Criterion is added to our world-class Battlefield studios dedicated to ushering in a new era for the franchise. The majority of the team will be working alongside DICE, Ripple Effect, and Ridgeline that are led by Byron Beede, GM of Battlefield. Criterion’s experience with Battlefield, our technology and building engaging experiences will have an immediate positive impact as we continue to work on Battlefield 2042, and as we continue pre-production on a connected Battlefield Universe. There is no better studio to join us on this journey and I couldn’t be more excited.

Work will also continue on what’s next for Need for Speed. Many of you might be familiar with my history in games, having worked with extremely talented teams on Apex Legends, Titanfall, and Star Wars Jedi here at Electronic Arts. But you might not know I have a passion for cars, which also makes Criterion a perfect match for me to explore another genre in gaming that I love. I’m really looking forward to working with a core group as we shape what’s next for the franchise.