Amazon Games and Embracer announce a deal to create a new Lord of the Rings MMOG, though details are scant for now. It has a lot of inertia to overcome between MMO fatigue, Lord of the Rings fatigue, and Amazon's track record at creating AAA games, like the cancellation of its first planned LotR MMOG. A separate announcement says Amazon Games Orange County is creating this. It was also the developer of New World and the canceled LotR MMORPG. Word is New World will still be supported, and players should not expect the new game to be New World 2.0. Here's more on the plan:

Amazon Games and Embracer Group, through its wholly owned subsidiary Middle-earth Enterprises, part of the operative group Freemode, today announced they have reached an agreement for Amazon Games to develop and publish a new massively multiplayer online (MMO) game based on The Lord of the Rings by J.R.R. Tolkien.

The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy. The game is in early stages of production, with Amazon Games Orange County—makers of the popular open-world MMO game New World—leading development. Amazon Games will publish the game globally for PC and consoles. Additional details, including launch timing, will be shared at a later date.