Ubisoft Drops E3 Branding

Ubisoft has changed its mind about E3 2023, and will not be attending the show, reports VGC. Word is Ubi will now "move in a different direction" and host its own Ubisoft Forward Live event on June 12 in Los Angeles. E3 begins in LA on June 13th, so this direction is only so different. Word is:
“E3 has fostered unforgettable moments across the industry throughout the years,” a spokesperson told VGC.

“While we initially intended to have an official E3 presence, we’ve made the subsequent decision to move in a different direction, and will be holding a Ubisoft Forward Live event on 12th June in Los Angeles. We look forward to sharing more details with our players very soon.”

E3 organiser ReedPop did not immediately respond to a request for comment.