EA Launching Origin Replacement App

Electronic Arts announces the launch of an all new EA app for Windows, described as "EA’s new optimized PC platform." For Windows users, this is the official replacement for Origin, the online store first launched back in 2011. This does not yet mark the complete end of the service, however. Just as the launch of macOS Origin lagged behind the Windows launch, word is that no macOS version of the new app is being announced at this time, and Mac users will continue to use Origin as before. For Windows users: "For our Origin players, we’ve worked hard to make the transition to the EA app as simple as possible. We will be inviting you to make the move soon, and by the time you receive your invite, all your games and content, including games previously installed, will be ready and waiting for you on the EA app." Here's the plan:
For over 10 years we’ve welcomed millions of players into our Origin platform, we’ve listened to your feedback and acknowledge the limitations of this platform in a quickly evolving entertainment landscape. So we set out to build EA’s next-generation PC game platform - a faster, more reliable, and more streamlined gaming experience - the best possible place for you to experience EA’s incredible games, services and content.

Today, we’re thrilled to announce that the EA app has officially left its open beta phase and will soon replace Origin as our primary PC platform. The EA app is our fastest and lightest PC client to date. With the new streamlined design you will easily find the games and content you’re looking for and discover your new favorite games. With automatic game downloads and background updates you can ensure that your games are ready to play when you are.

You will also be able to build your ultimate friends list by connecting your EA account to other platforms and services like Steam, Xbox and PlayStation. You’ll be easily recognizable with your custom unique ID. Once you're connected, know what and when your friends are playing so you can jump in and play together.