EA BIG NEWS Not Actually Big

Electronic Arts reveals that there may have been a little hyperbole in the "BIG NEWS" it teased yesterday. It turns out this is a nothingburger called the "Let There Be BFFs Contest." Here's word:
Do you have an online BFF you’d love to meet IRL? The friendships we create through gaming are unmatched. Electronic Arts wants to connect you with your online BFF in person for the first time.

Call, ping, or jump in a VC with your BFF and submit a 1-3 minute video telling us your BFF story. Two pairs of gaming BFFs will be selected for a chance to meet up in person on an all expenses-paid trip, get their story featured to millions of people, and celebrate the love of gaming, together!